This year, Cheerios™ is celebrating the 12th Anniversary of their commitment to literacy through such programs as Cheerios Cheer On Reading and Spoonfuls of Stories™. Cheerios created the program in 2003 to help get books into kids’ hands and encourage parents and kids to read together.
Look for specially-marked packages of original Cheerios, Multi Grain Cheerios Peanut Butter, Chocolate Cheerios, and Apple Cinnamon Cheerios for in-pack storybooks for children ages 2 to 8 years-old, specially printed in both English and Spanish. This year’s book offerings from Cheerios – all by Simon & Schuster Children’s Publishing – are:
- “That’s What I’d Do” by Jewel
- “Bear Says Thanks” by Karma Wilson
- “1-2-3 Peas” by Keith Baker
- “Chicks Run Wild” by Sudipta Bardhan-Quallen
- “Please, Baby Please” by Spike Lee & Tonya Lewis Lee
- …and returning favorite “Jump!” by Scott M. Fischer
And for the second year in a row, Cheerios will also feature a chapter book for older readers inside specially-marked boxes of Honey Nut Cheerios. This year’s book, “Phineas L. MacGuire…Gets Cooking,” was written for exclusive release in Cheerios boxes by Frances O'Roark Dowell, author of the “Phineas” series. The book is written in three parts so there are three to collect.
You can see which book you are getting right thru the box. There are activities that go right along with each book. I used the "Bear Says Thanks" book and activity with a few children to write thank you notes for a recent Easter Egg hunt and lunch. I thought it was a great way for the kids to say 'Thanks' for the fun time they had.
As you can see from the picture this is a great "hands on way" to get kids interested in reading.
“Disclosure: The information and prize pack have been provided by General Mills through Platefull Co-Op.”